Inside every grower is an intense hatred for all weeds, accompanied by a deep desire to see them meet an untimely end. However, because herbicides take significant time to work, growers have yet to experience that kind of satisfaction. The Gratification series provides this visceral reward growers long for by allowing them to indulge in the over-exaggerated, glorified, instant destruction of their most problematic weeds.

CLIENT: BAYER
AGENCY: MCCANN
MUSIC AND SOUND: SIX DEGREES
 

Director:
Steve Seeley
Producer:
Kent Toth
Edit and Colour Grade:
Shelley Fried

Agency Creative Director: 
Mark Lovely
Agency Art Director: 
Alex Van Der Bergen
Agency Account Exec: 
Monica Van Engelen
Director of Photography: 
Bradley Stuckel

Phantom Tech: 
Luke Campbell
DIT: 
Rick Youck
Electrical: 
Amelia Doescher
Nevin Mergels

Grip: 
David Griffin Whyte
Art Department: 
Paige Boudreau
Effects: 
Jason Paradis
Effects: 
Chris MacRae