These spots celebrate the 20th Anniversary of the Bayer Crop Science brand. The “I WILL” portion of the campaign pays respect to the overall core values, work ethic and emotional pride of growers. "Take Pride" personifies the most basic grower truth in a beautiful and meaningful way. That your farm is a reflection of yourself.

CLIENT: BAYER
AGENCY: MCCANN
MUSIC AND SOUND: SIX DEGREES
 

Director:
Steve Seeley
Producer:
Kent Toth
Editor:
Shelley Fried
Lead Compositor:
Shelley Fried

Agency Art Director: 
Alex Van Der Breggen
Cinematography: 
Bradley Stuckel
Stylist: 
Jayna Mansbridge
Makeup: 
Libertee Muzyka

Gaffer: 
Paul Connolly
Grip: 
Jeff Delaney
AD/Script Supervisor: 
Paige Boudreau