First Command - Advisor Stories

Sharing the authentic stories of First Command financial advisors with military service backgrounds—or those with loved ones who have served—helps create a meaningful connection between customers and the brand.

Our task was to bring each advisor's unique story to life, and since we couldn't access personal artifacts or meaningful objects from each story, we recreated the advisors’ objects in 3D modelled environments integrating personal photos and memorabilia. Each vignette was crafted to visually capture and reflect the importance of their journeys, like a personal shrine honouring their experiences.

 

Creative Director: Steve Seeley

Editor: Shelley Fried

3D Design & Animation: Henry Kang & Artie Hinz

Colour Grade: Chanya Solstice

Producer: Kent Toth

 

Agency: Critical Mass

Agency Creative Director: Andrew Zoller

Agency Account Director: Lauren McDole

Agency Producer: Megan Wattie

Live Action Director: Ryan Bowman

Production Company: Freeride Entertainment

Audio: Critical Mass

 

Concepts