First Command - Advisor Stories
Sharing the authentic stories of First Command financial advisors with military service backgrounds—or those with loved ones who have served—helps create a meaningful connection between customers and the brand.
Our task was to bring each advisor's unique story to life, and since we couldn't access personal artifacts or meaningful objects from each story, we recreated the advisors’ objects in 3D modelled environments integrating personal photos and memorabilia. Each vignette was crafted to visually capture and reflect the importance of their journeys, like a personal shrine honouring their experiences.
Creative Director: Steve Seeley
Editor: Shelley Fried
3D Design & Animation: Henry Kang & Artie Hinz
Colour Grade: Chanya Solstice
Producer: Kent Toth
Agency: Critical Mass
Agency Creative Director: Andrew Zoller
Agency Account Director: Lauren McDole
Agency Producer: Megan Wattie
Live Action Director: Ryan Bowman
Production Company: Freeride Entertainment
Audio: Critical Mass