The MRF, or Material Recycling Facility, is where everyone’s recycling gets sorted and sent off to be made into new products. The purpose of this video is to explain what types of things should and shouldn’t be recycled, and how all the different types of recyclables get sorted with various machines and lots of workers. The primary audience for the video is school kids who are learning about recycling, so the design and animation was created to walk them through the process in an engaging and simplified manner.

CLIENT: THE CITY OF CALGARY
AUDIO: REDEMPTION