Norco Sight

CLIENT: NORCO
DIRECTOR: HARRISION MENDEL
VFX: STUDIO DIALOG

We teamed up with director Harrison Mendel to come up with a unique VFX treatment to highlight the technology behind the bike known as “Ride Aligned” or “The Science of Send,” represented by a glowing triangle and segments of lines. Practical lights were used in camera to create the light that the CG glowing red lines would have thrown into the scenes, completing the effect of them interacting with the landscape.