Norco Sight

CLIENT: NORCO
DIRECTOR: HARRISION MENDEL
VFX: STUDIO DIALOG
 

2020 Norco Sight. Studio Dialog teamed up with director Harrison Mendel to come up with a unique VFX treatment to highlight the technology behind the bike known as “Ride Aligned”, or “The Science of Send,” represented by glowing lines and a triangle shape. Practical lights were used in camera to interact with the scenes and then the glowing lines were added in post to complete the visual effect.