Proline Pirates

Bayer’s fungicide Proline is used to destroy a fungus called sclerotinia, which is nicknamed “The Pirate of the Prairies” because of the destruction and damage it causes across the prairies each year. In this end to an ongoing campaign it was decided to kill off the Pirate once and for all. Inspired by antique woodcuts we created a fun and dynamic animation series of entertaining and gruesome deaths for the pirate. Bon Voyage Matey!

AGENCY: MACLAREN MCCANN
CREATIVE DIRECTION: ROBB THOMPSON
ILLUSTRATION & ANIMATION: MARK GERVAIS
AUDIO: THE FORGE