Title identity & photography
World-renowned mountain biker Brett Rheeder launched a new bike component brand with the same obsessive attention to detail and quest for perfection that Brett has exhibited in his career.
Striving for perfect harmony of form and function, Brett’s inspiration for his new company’s identity was inspired by modern architecture and Japanese joinery which we used as a foundation for the Title identity. Simplicity and elegance combined.
logo exploration
identity inspiration
photography
